TAG Heuer, a brand synonymous with high-speed chronographs, delves into its rich history to bring us a horological masterpiece. The TAG Heuer x Rowing Blazers x Bamford Carrera Chronograph is a captivating fusion of vintage…

The post Tag Heuer Rowing Blazers x Bamford “Yacht-Timer” Carrera first appeared on Cool Material.

You don’t have to be an auto racing fan to don a TAG Heuer Carrera, and you can even venture out into non-traditional colors on the dials of the new Carrera Date 36mm Collection. The…

The post 2023 TAG Heuer Carrera Date 36mm Collection first appeared on Cool Material.

With all the utility one can get out of smartwatches and phones these days, few guys are using chronograph watches to time events and activities. Let’s face it, hardly anyone used chronographs to perform that…

The post The Best Chronograph Watches, from $175 to $3,000 first appeared on Cool Material.

Quartz watches were once the juggernaut that nearly overtook the industry and upended the otherwise complacent watch world half a century ago. Their meteoric rise in the ’70s and ’80s took the world by storm…

The post The Best Quartz Watches For When You Need Accuracy and Minimal Fuss first appeared on Cool Material.

Swiss watch brand TAG Heuer is steeped in automotive racing history, both real and virtual. They’ve recently released two watches for a second collaboration with gaming giant Nintendo. The first watch is a Mario Kart…

The post TAG Heuer Formula 1 x Mario Kart Limited Editions first appeared on Cool Material.

You just saw your company’s CEO wearing a gold Omega Constellation Globemaster that costs more than your car. That level of style and horological brilliance is enviable for sure, but there’s no way you’d be…

The post 7 of the Most Affordable Watches From Luxury Brands first appeared on Cool Material.

The original Heuer Monaco Calibre 11 is a legend. It actually qualified as one of the world’s first self-winding chronograph movements, and Steve McQueen made it famous during the filming of the Le Mans movie…

The post TAG Heuer Monaco Special Edition first appeared on Cool Material.

As great as the Apple Watch is in terms of functionality and tech, no one will call it beautiful even in super-pricey Hermès guise. TAG Heuer wants to change all that (and more) with the…

The post TAG Heuer Connected Calibre E4 Smartwatch first appeared on Cool Material.

Tag Heuer launched a much-lauded new Aquaracer dive watch series last year, and 2022 kicks off with a new, smaller version known as the Aquaracer Professional 200. It’s downsized from 43mm to 40mm, so it…

The post Tag Heuer Aquaracer Professional 200 first appeared on Cool Material.

In the world of men’s watches, conventional wisdom says that Rolex is the king of wrist candy. And for good reason. Immensely reputable quality and some seriously impressive vintage provenance from coveted collectors’ pieces have…

The post Can’t Afford a Vintage Rolex? Buy One of These Instead first appeared on Cool Material.

The square-cased Heuer Monaco racing chronograph has earned its place in the pantheon of horology, worn by the famous Steve McQueen during his filming of Le Mans. Since then, TAG Heuer has issued numerous versions…

The post TAG Heuer Monaco Titan Special Edition first appeared on Cool Material.

When two motorsports juggernauts like Porsche and TAG Heuer come together, you know something great will come of it. The new TAG Heuer Carrera Porsche Chronograph marks the first collaboration between the two, and it…

The post TAG Heuer Carrera Porsche Chronograph first appeared on Cool Material.

Aside from Sean Connery’s Rolex Submariner Reference 6538 worn in Dr. No, there is perhaps no other movie watch more iconic than Steve McQueen’s own Heuer Moncao worn in the 1971 film Le Mans. That…

The post McQueen’s ‘Le Mans’ Heuer Monaco Headed to Auction first appeared on Cool Material.

The legendary square racing-themed Tag just got updated by the iconic brand Steve McQueen loved so much. It finally gets a real stainless steel bracelet after 20 years, and it’s a beaut. The brushed and…

The post 2020 Tag Heuer Monaco first appeared on Cool Material.

The battle for smartwatch supremacy will be decided not just by functionality, but by style. For the latter, it’s going to be tough to top the new TAG Heuer Connected Watch. The smartwatch, which runs Google’s Android Wear…

The post TAG Heuer Connected Smartwatch first appeared on Cool Material.

Inspired by the legendary Grand Prix track bearing the same name, this chronograph men’s watch brings the 1969 classic back into fashion. Updated for today’s style, Tag Heuer exhibits their elegance and design with the…

The post Tag Heuer Monaco Chronograph Watch first appeared on Cool Material.